Big data is a collection of enormous amount of information which can be enriched by contextualizing it. Of all the additional information, location is the most readily available data. What does this information offer and how best to exploit it by the process of mapping?
When surfing on computer or smartphone, a user can leave a lot of personal information (digital footprint) such as age, gender, profession and most importantly, his current location. Information about user’s location can be transmitted even without his or her knowledge. This can happen via ‘in-built’ mobile applications on phone or sometimes the smartphone requires you to enable location sharing in settings for it to function properly. In its study ‘Mobilitics’ in 2016, CNIL revealed that on the 6 smartphones tested for 3 months, 30% of the applications used had accessed geolocation information and that Facebook app recorded the device’s location once per min and Play Store 10 times per minute. Location is therefore the most important data and it’s likely to gain greater significance in future with the proliferation of IoT related services. This data revolution has led to the emergence of new service models which are based entirely on knowledge of geodata. For instance, logistics & delivery, transport (VTC) and dating services (apps that locate a suitable date).
The most ‘natural’ way of communicating any location is by making its map i.e. ‘mapping’. This tool is a means of visualizing and therefore of apprehending a volume of information which is otherwise incomprehensible to human mind. It not only gives ample information but also helps in making predictions.
By combining mapping and data processing, data management actors can develop tools that aid decision-making. For instance, Netflix has internalized the approach of its data visualization tool. All employees in this company manage their activity with the help of information derived from data visualization. Technical services such as monitoring network quality and accidents are also carried out with the help of data and program designs. Even to select the main actor and director for the series ‘House of Cards’, the company referred to the data showing preferences of the viewers of the original British series. This has turned out to be a profitable strategy for this true player and on the same lines, it renews 80% of its original series for a second season.
Mapping can also derive information from small data. Thus, a specialist in predictive analytics shares in an article the 3 lessons learned while mapping the data on droughts in United States. The first lesson is that by using small data, which is in this case the rainfall survey data over a week (instead of considering the data of a whole year), the map displayed immediately comprehensible information, a readable ‘picture’. The second map he discussed displayed drought data from the same week in 2015 and 2016. The areas which were affected by drought during these two successive years obviously overlapped but it also clearly showed the other areas being affected by climatic changes. Just consulting the statistical data would not make it possible to understand the movements of droughts from one year to another. The third map revealed that drought also affects cities in areas which are usually spared. This information highlights a more important issue: the climatic conditions and the patterns of consumption of natural resources are changing throughout the country and this calls for action to preserve nature.
Predicting the Solar Potential of Rooftops using Image Segmentation and Structured Data How could we automatically estimate the amount of electricity that solar panels could generate on any building of a country, instantly? It would require to be able to […]
The techniques might change but the objective of election campaigns is always the same: to understand each block in the constituency so that they can be effectively targeted with customized messages and campaign actions. Those days are gone when voters’ […]
Insurance sector suffers from lack of image. This market has a captive clientele (since they are legally obliged to continue paying after having purchased an insurance) that in return feels that they have to pay too much and that too […]
How do 18-35 year olds eat? In 2017, Kingcom did a study on the eating habits of millennials. This study revealed that 18-34 year olds are changing the social dimension of food with their massive use of internet during all […]
The contribution of big data in marketing will first translate into improved marketing tools and strategies. Personas are a thing of traditional marketing toolbox. These ‘robot portraits’ personify the customers and the kind of people a company is targeting and […]
Space industry has been growing strongly after the success of SpaceX. According to a report by the Tauri Group, in 2015, the total amount invested by venture capitalists in space deals rose to $ 1.8 billion, which was 70% more […]
As Josselin Perrus of Linkurious interviewed by Science & future said: “The brain processes the image 60 000 times faster than a text”. We understand the interest of the graphic representation to understand complex information. To visualize mega-data a picture […]
The consulting firm Roland Berger pulls up a table of the uses of digital technology in a report coproduced with Google, which nuance these enthusiastic findings. Indeed French people like e-shops: they buy online, via their computer, and with a […]
In France, the project of modernization of the public life is already bearing its fruits: steps like asking a birth certificate, report its income or consult the land registry are accessible online and adopted by many French people. This ease […]
Big data and Eco-Renovation: The combination is overdue The eco-renovation is to renovate the houses by improving their isolation and their ventilation and heating/cooling system. The benefits of the eco-renovation are convincing: more comfort for the occupants, reduced bills and […]
What are consumers waiting for to start reducing their energy bill? Maroš Šefčovič, vice-president of the Commission at the head of the energy Union in February 2017 declared that “the heating and cooling represent 40% of the consumption of […]
In January 2017, the crop protection products efficiency certificates plan was adopted by French parliamentarians. It is similar to the efficiency certificates introduced in the sector of construction/renovation in 2005. The certificates make incentives for efficiency plans implemented by distributors […]