The contribution of big data in marketing will first translate into improved marketing tools and strategies. Personas are a thing of traditional marketing toolbox. These ‘robot portraits’ personify the customers and the kind of people a company is targeting and in this way, these help companies plan how they will meet their needs through their […]
Satellite imagery, the new challenges of the sector
Space industry has been growing strongly after the success of SpaceX. According to a report by the Tauri Group, in 2015, the total amount invested by venture capitalists in space deals rose to $ 1.8 billion, which was 70% more than the investment made in any year during the 15 year study period from 2000-2015. […]
The national scourge of energy insecurity
What is energy insecurity? We estimate households devoting more than 10% of their income on energy costs are in a situation of excessive energy effort rate (TEE). In 2013, the INSEE housing survey enumerates 3.6 million households (6.6 million people) concerned. That year, 4 767 000 households reported having suffered from the cold in their […]
Understand the tools of the data visualization
As Josselin Perrus of Linkurious interviewed by Science & future said: “The brain processes the image 60 000 times faster than a text”. We understand the interest of the graphic representation to understand complex information. To visualize mega-data a picture is worth a thousand words. That old saying has been adopted by the entire community […]
Digital technology and big data: growth drivers in the French territories exist !
The consulting firm Roland Berger pulls up a table of the uses of digital technology in a report coproduced with Google, which nuance these enthusiastic findings. Indeed French people like e-shops: they buy online, via their computer, and with a lesser extent via their mobile (27% of online purchases). But they buy on foreign platforms: […]
Connect territories and seniors to the digital technology
In France, the project of modernization of the public life is already bearing its fruits: steps like asking a birth certificate, report its income or consult the land registry are accessible online and adopted by many French people. This ease of access has its limits in the white areas of the country and with people […]
What are the business opportunities between data and energy efficiency? 2/2
Big data and Eco-Renovation: The combination is overdue The eco-renovation is to renovate the houses by improving their isolation and their ventilation and heating/cooling system. The benefits of the eco-renovation are convincing: more comfort for the occupants, reduced bills and a valued asset on resale. Despite a favorable legislative context, the actors of the big […]
What are the business opportunities between data and energy efficiency? 1/2
What are consumers waiting for to start reducing their energy bill? Maroš Šefčovič, vice-president of the Commission at the head of the energy Union in February 2017 declared that “the heating and cooling represent 40% of the consumption of energy in Europe. And two thirds of the European housing stock were built before the […]
Smart agriculture: fewer pesticides and more profitability thanks to data
In January 2017, the crop protection products efficiency certificates plan was adopted by French parliamentarians. It is similar to the efficiency certificates introduced in the sector of construction/renovation in 2005. The certificates make incentives for efficiency plans implemented by distributors of plant protection products for the professional users. Since 2008, the Ecophyto plan supports farmers […]
Automobiles and big data: a world of connected cars awaits
We are witnessing the beginning of a revolutionary era in the field of automobile design. Today, more and more data is being integrated into cars to assist drivers. Tomorrow, it is this data that will induce new transport usages. Recently, Renault-Nissan (manufacturer) and Transdev (public transport operator) have joined forces to develop a fleet of […]