French people are fond of digital consummation: they buy online, use social networks and crowd funding platforms. The Frenchtech is recognized internationally for the relevance of its companies. But it is clear that France was not a champion of digital technology at the global level. What are the levers at disposal for a better implementation of the data driven services in the country?
The consulting firm Roland Berger pulls up a table of the uses of digital technology in a report coproduced with Google, which nuance these enthusiastic findings. Indeed French people like e-shops: they buy online, via their computer, and with a lesser extent via their mobile (27% of online purchases). But they buy on foreign platforms: France is penalized by a commercial e-balance deficit of 715 million euros. In comparison of the British one which is + 895 million euros.
This prevents the digital technology to be a growth market. As a result, the creation of a large number of important posts. The sector had 850 000 employees in 2015. But due to the lack of qualified profiles present in the territory, it is estimated that 50,000 positions remain to be filled, including 20,000 from developers. From a strategies and business practices point of view, few French companies have invested in the cloud technologies and rely on infrastructure implemented in the years 1990/2000.
Services data driven to conquer campaigns
French actors of digital technology and especially big data therefore have opportunities in B2B and B2C in the conquest of the French territories. They can accompany VSES/SMEs by offering SAAS services to compensate for the weakness of investment in the cloud. Big data is also the ideal tool to meet the needs of individuals in renewable energy and eco-renovation.
However, innovation in digital technology must be preceded by the issue of access to the internet. This area is conducive to the creation of activity itself. Firstly, the regions Act by relaying the France broadband plan to connect all their citizens to the network, but there are still white areas without access to internet. Haute-Garonne pilot for example a project of 500,000 additional person to broadband for an investment of 180 million euros over 5 years. On the other hand, private and associative actors innovate services. Two associations have mounted in the Department of itinerant fablabs forming individuals and students of primary schools in rural communities to the use of digital technology. A welcome initiative when we know that a part of the population lack of agility in the use of these tools. Indeed, the digital agency stresses that 39 percent of the French people are worried about the idea of making their administrative procedures by internet.
The techniques might change but the objective of election campaigns is always the same: to understand each block in the constituency so that they can be effectively targeted with customized messages and campaign actions. Those days are gone when voters’ […]
Insurance sector suffers from lack of image. This market has a captive clientele (since they are legally obliged to continue paying after having purchased an insurance) that in return feels that they have to pay too much and that too […]
How do 18-35 year olds eat? In 2017, Kingcom did a study on the eating habits of millennials. This study revealed that 18-34 year olds are changing the social dimension of food with their massive use of internet during all […]
The contribution of big data in marketing will first translate into improved marketing tools and strategies. Personas are a thing of traditional marketing toolbox. These ‘robot portraits’ personify the customers and the kind of people a company is targeting and […]
When surfing on computer or smartphone, a user can leave a lot of personal information (digital footprint) such as age, gender, profession and most importantly, his current location. Information about user’s location can be transmitted even without his or her […]
Space industry has been growing strongly after the success of SpaceX. According to a report by the Tauri Group, in 2015, the total amount invested by venture capitalists in space deals rose to $ 1.8 billion, which was 70% more […]
As Josselin Perrus of Linkurious interviewed by Science & future said: “The brain processes the image 60 000 times faster than a text”. We understand the interest of the graphic representation to understand complex information. To visualize mega-data a picture […]
In France, the project of modernization of the public life is already bearing its fruits: steps like asking a birth certificate, report its income or consult the land registry are accessible online and adopted by many French people. This ease […]
Big data and Eco-Renovation: The combination is overdue The eco-renovation is to renovate the houses by improving their isolation and their ventilation and heating/cooling system. The benefits of the eco-renovation are convincing: more comfort for the occupants, reduced bills and […]
What are consumers waiting for to start reducing their energy bill? Maroš Šefčovič, vice-president of the Commission at the head of the energy Union in February 2017 declared that “the heating and cooling represent 40% of the consumption of […]
In January 2017, the crop protection products efficiency certificates plan was adopted by French parliamentarians. It is similar to the efficiency certificates introduced in the sector of construction/renovation in 2005. The certificates make incentives for efficiency plans implemented by distributors […]
We are witnessing the beginning of a revolutionary era in the field of automobile design. Today, more and more data is being integrated into cars to assist drivers. Tomorrow, it is this data that will induce new transport usages. Recently, […]