Directeur marketing
Ecole polytechnique decided to celebrate this 225th anniversary by committing to a strategy of sustainable development For its 225th anniversary, Ecole polytechnique organised on June 7, 2019, the international scientific symposium : “RefleXions: researching, educating and acting for sustainable development” For the occasion, the students of the school launched a call for an ecological awakening, […]
The techniques might change but the objective of election campaigns is always the same: to understand each block in the constituency so that they can be effectively targeted with customized messages and campaign actions. Those days are gone when voters’ details were to be found in piles of paper records. Political parties now rely on […]
Traditionally accused of archaism and immobility, the world of French education has begun to transform, in line with the global trend. The digitalization of teaching tools and methods is becoming more widespread. In 2016, students of the 5eme in 25% of France’s middle schools were provided with tablets. For higher education, Massive Open Online Courses […]
In the last few years, AI art has proliferated. Some AI algorithms can recreate an image in a painter’s style, some can improvise a track alongside a human musician on stage and some can even write a story presenting the reader as hero. Are they as creative or imaginative as humans? Unlike humans, they have […]
Insurance sector suffers from lack of image. This market has a captive clientele (since they are legally obliged to continue paying after having purchased an insurance) that in return feels that they have to pay too much and that too for others. However, use of big data presents an unprecedented opportunity for insurance producers and […]
In terms of data, tourism industry is complex to analyze. It has just 25% of structured data that comes from varied sources like business websites of tour operators, e-commerce by travel agencies, hosting companies, restaurants, transporters and CRM & other management software. The remaining 75% of unstructured data is scattered around the internet in forms […]
How do 18-35 year olds eat? In 2017, Kingcom did a study on the eating habits of millennials. This study revealed that 18-34 year olds are changing the social dimension of food with their massive use of internet during all stages of consumption. They want to generate revenue via mobile apps (33% of 18-34 year […]
The growing French waste collection market The regional waste prevention and management plans have modernized waste management by giving regions and communes a central role. By a decree published in June 2016, NOTR law obliges them to build a unified plan for the prevention and management of non-hazardous waste, waste from construction and hazardous waste. […]
The role of big data in biodiversity related issues is rising. A living being leaves such enormous amount of data that it’s difficult to conceive for human mind. This does not frighten the researchers in this field. Following the same trend, natural history museums are building their databases and opening them up for public. For […]
Overview of new practices: The data sources used in customer marketing are diverse. The traces left online by internet users are numerous. Marketers can easily observe consumers through their online shopping, apps, conversations on social media, browsing history or search engine queries. The ability of marketing departments to collect and process their customers’ data revolutionizes […]
