by FlorentB | Jun 22, 2019 | Context and attractiveness
The contribution of big data in marketing will first translate into improved marketing tools and strategies. Personas are a thing of traditional marketing toolbox. These ‘robot portraits’ personify the customers and the kind of people a company is targeting and in...
by FlorentB | Jun 20, 2019 | Context and attractiveness
Space industry has been growing strongly after the success of SpaceX. According to a report by the Tauri Group, in 2015, the total amount invested by venture capitalists in space deals rose to $ 1.8 billion, which was 70% more than the investment made in any year...
by FlorentB | Jun 19, 2019 | Energy retrofitting
What is energy insecurity? We estimate households devoting more than 10% of their income on energy costs are in a situation of excessive energy effort rate (TEE). In 2013, the INSEE housing survey enumerates 3.6 million households (6.6 million people) concerned. That...
by FlorentB | Jun 18, 2019 | Context and attractiveness
As Josselin Perrus of Linkurious interviewed by Science & future said: “The brain processes the image 60 000 times faster than a text”. We understand the interest of the graphic representation to understand complex information. To visualize mega-data a...
by FlorentB | Jun 17, 2019 | Context and attractiveness
The consulting firm Roland Berger pulls up a table of the uses of digital technology in a report coproduced with Google, which nuance these enthusiastic findings. Indeed French people like e-shops: they buy online, via their computer, and with a lesser extent via...