Monthly Archives: June 2019

Artificial intelligence transforms travel experience

In terms of data, tourism industry is complex to analyze. It has just 25% of structured data that comes from varied sources like business websites of tour operators, e-commerce by travel agencies, hosting companies, restaurants, transporters and CRM & other […]

Meals and data: How is the food delivery industry evolving?

How do 18-35 year olds eat? In 2017, Kingcom did a study on the eating habits of millennials. This study revealed that 18-34 year olds are changing the social dimension of food with their massive use of internet during all […]

Data Science Summer School 2018

Initiative d‘Emmanuel Bacry, co-fondateur de nam.R, directeur de recherche au CNRS à l’Université Paris Dauphine et professeur à l’Ecole Polytechnique, la Data Science Summer School a réuni cette année un nouveau panel d’experts haut en couleur. Parmi eux, Cédric Villani, […]

Why use machine learning in marketing?

Overview of new practices: The data sources used in customer marketing are diverse. The traces left online by internet users are numerous. Marketers can easily observe consumers through their online shopping, apps, conversations on social media, browsing history or search […]

Big data for better collaboration between B2B marketing and sales

The contribution of big data in marketing will first translate into improved marketing tools and strategies. Personas are a thing of traditional marketing toolbox. These ‘robot portraits’ personify the customers and the kind of people a company is targeting and […]

Big GEOdata: Data mapping and exploitation

When surfing on computer or smartphone, a user can leave a lot of personal information (digital footprint) such as age, gender, profession and most importantly, his current location. Information about user’s location can be transmitted even without his or her […]

satellite imagery, the new challenges of the sector

Space industry has been growing strongly after the success of SpaceX. According to a report by the Tauri Group, in 2015, the total amount invested by venture capitalists in space deals rose to $ 1.8 billion, which was 70% more […]