Traditionally accused of archaism and immobility, the world of French education has begun to transform, in line with the global trend. The digitalization of teaching tools and methods is becoming more widespread. In 2016, students of the 5eme in 25% of France’s middle schools were provided with tablets. For higher education, Massive Open Online Courses […]
AI and art: How art and museums are reinventing themselves with data
In the last few years, AI art has proliferated. Some AI algorithms can recreate an image in a painter’s style, some can improvise a track alongside a human musician on stage and some can even write a story presenting the reader as hero. Are they as creative or imaginative as humans? Unlike humans, they have […]
Big data and insurance industry: towards a tailor-made service?
Insurance sector suffers from lack of image. This market has a captive clientele (since they are legally obliged to continue paying after having purchased an insurance) that in return feels that they have to pay too much and that too for others. However, use of big data presents an unprecedented opportunity for insurance producers and […]
Artificial intelligence transforms travel experience
In terms of data, tourism industry is complex to analyze. It has just 25% of structured data that comes from varied sources like business websites of tour operators, e-commerce by travel agencies, hosting companies, restaurants, transporters and CRM & other management software. The remaining 75% of unstructured data is scattered around the internet in forms […]
Meals and data: How is the food delivery industry evolving?
How do 18-35 year olds eat? In 2017, Kingcom did a study on the eating habits of millennials. This study revealed that 18-34 year olds are changing the social dimension of food with their massive use of internet during all stages of consumption. They want to generate revenue via mobile apps (33% of 18-34 year […]
Waste management challenges in regions of France: How can big data help?
The growing French waste collection market The regional waste prevention and management plans have modernized waste management by giving regions and communes a central role. By a decree published in June 2016, NOTR law obliges them to build a unified plan for the prevention and management of non-hazardous waste, waste from construction and hazardous waste. […]
Biodiversity and open data: New methods of environmental protection
The role of big data in biodiversity related issues is rising. A living being leaves such enormous amount of data that it’s difficult to conceive for human mind. This does not frighten the researchers in this field. Following the same trend, natural history museums are building their databases and opening them up for public. For […]
Why use machine learning in marketing?
Overview of new practices: The data sources used in customer marketing are diverse. The traces left online by internet users are numerous. Marketers can easily observe consumers through their online shopping, apps, conversations on social media, browsing history or search engine queries. The ability of marketing departments to collect and process their customers’ data revolutionizes […]
Big data for better collaboration between B2B marketing and sales
The contribution of big data in marketing will first translate into improved marketing tools and strategies. Personas are a thing of traditional marketing toolbox. These ‘robot portraits’ personify the customers and the kind of people a company is targeting and in this way, these help companies plan how they will meet their needs through their […]
Satellite imagery, the new challenges of the sector
Space industry has been growing strongly after the success of SpaceX. According to a report by the Tauri Group, in 2015, the total amount invested by venture capitalists in space deals rose to $ 1.8 billion, which was 70% more than the investment made in any year during the 15 year study period from 2000-2015. […]