Monthly Archives: June 2019

Biodiversity and open data: New methods of environmental protection

June 24, 2019 4:48 pm | by remy | Posted in machine/deep learning

The role of big data in biodiversity related issues is rising. A living being leaves such enormous amount of data that it’s difficult to conceive for human mind. This does not frighten the researchers in this field. Following the same […]

Why use machine learning in marketing?

June 23, 2019 4:36 pm | by remy | Posted in machine/deep learning

Overview of new practices: The data sources used in customer marketing are diverse. The traces left online by internet users are numerous. Marketers can easily observe consumers through their online shopping, apps, conversations on social media, browsing history or search […]

Big data for better collaboration between B2B marketing and sales

June 22, 2019 4:26 pm | by remy | Posted in data

The contribution of big data in marketing will first translate into improved marketing tools and strategies. Personas are a thing of traditional marketing toolbox. These ‘robot portraits’ personify the customers and the kind of people a company is targeting and […]

Big GEOdata: Data mapping and exploitation

June 21, 2019 3:36 pm | by remy | Posted in data

When surfing on computer or smartphone, a user can leave a lot of personal information (digital footprint) such as age, gender, profession and most importantly, his current location. Information about user’s location can be transmitted even without his or her […]

satellite imagery, the new challenges of the sector

June 20, 2019 3:23 pm | by remy | Posted in data

Space industry has been growing strongly after the success of SpaceX. According to a report by the Tauri Group, in 2015, the total amount invested by venture capitalists in space deals rose to $ 1.8 billion, which was 70% more […]

The national scourge of energy insecurity

June 19, 2019 3:09 pm | by remy | Posted in environmental transition

What is energy insecurity? We estimate households devoting more than 10% of their income on energy costs are in a situation of excessive energy effort rate (TEE). In 2013, the INSEE housing survey enumerates 3.6 million households (6.6 million people) […]

understand the tools of the data visualization

June 18, 2019 2:45 pm | by remy | Posted in data

As Josselin Perrus of Linkurious interviewed by Science & future said: “The brain processes the image 60 000 times faster than a text”. We understand the interest of the graphic representation to understand complex information. To visualize mega-data a picture […]

digital technology and big data: growth drivers in the French territories exist !

June 17, 2019 12:32 pm | by remy | Posted in data

The consulting firm Roland Berger pulls up a table of the uses of digital technology in a report coproduced with Google, which nuance these enthusiastic findings. Indeed French people like e-shops: they buy online, via their computer, and with a […]

connect territories and seniors to the digital technology

June 16, 2019 12:16 pm | by remy | Posted in data

In France, the project of modernization of the public life is already bearing its fruits: steps like asking a birth certificate, report its income or consult the land registry are accessible online and adopted by many French people. This ease […]

what are the business opportunities between data and energy efficiency? 2/2

June 15, 2019 11:00 am | by remy | Posted in data

Big data and Eco-Renovation: The combination is overdue The eco-renovation is to renovate the houses by improving their isolation and their ventilation and heating/cooling system. The benefits of the eco-renovation are convincing: more comfort for the occupants, reduced bills and […]