by FlorentB | Jun 25, 2019 | Context and attractiveness
The growing French waste collection market The regional waste prevention and management plans have modernized waste management by giving regions and communes a central role. By a decree published in June 2016, NOTR law obliges them to build a unified plan for the...
by FlorentB | Jun 24, 2019 | Biotopes and biodiversity
The role of big data in biodiversity related issues is rising. A living being leaves such enormous amount of data that it’s difficult to conceive for human mind. This does not frighten the researchers in this field. Following the same trend, natural history museums...
by FlorentB | Jun 23, 2019 | Context and attractiveness
Overview of new practices: The data sources used in customer marketing are diverse. The traces left online by internet users are numerous. Marketers can easily observe consumers through their online shopping, apps, conversations on social media, browsing history or...
by FlorentB | Jun 22, 2019 | Context and attractiveness
The contribution of big data in marketing will first translate into improved marketing tools and strategies. Personas are a thing of traditional marketing toolbox. These ‘robot portraits’ personify the customers and the kind of people a company is targeting and in...
by FlorentB | Jun 20, 2019 | Context and attractiveness
Space industry has been growing strongly after the success of SpaceX. According to a report by the Tauri Group, in 2015, the total amount invested by venture capitalists in space deals rose to $ 1.8 billion, which was 70% more than the investment made in any year...