The techniques might change but the objective of election campaigns is always the same: to understand each block in the constituency so that they can be effectively targeted with customized messages and campaign actions. Those days are gone when voters’ details were to be found in piles of paper records. Political parties now rely on […]
Big Data and Education: Scope of data in Teaching
Traditionally accused of archaism and immobility, the world of French education has begun to transform, in line with the global trend. The digitalization of teaching tools and methods is becoming more widespread. In 2016, students of the 5eme in 25% of France’s middle schools were provided with tablets. For higher education, Massive Open Online Courses […]
AI and art: How art and museums are reinventing themselves with data
In the last few years, AI art has proliferated. Some AI algorithms can recreate an image in a painter’s style, some can improvise a track alongside a human musician on stage and some can even write a story presenting the reader as hero. Are they as creative or imaginative as humans? Unlike humans, they have […]
Artificial intelligence transforms travel experience
In terms of data, tourism industry is complex to analyze. It has just 25% of structured data that comes from varied sources like business websites of tour operators, e-commerce by travel agencies, hosting companies, restaurants, transporters and CRM & other management software. The remaining 75% of unstructured data is scattered around the internet in forms […]
Meals and data: How is the food delivery industry evolving?
How do 18-35 year olds eat? In 2017, Kingcom did a study on the eating habits of millennials. This study revealed that 18-34 year olds are changing the social dimension of food with their massive use of internet during all stages of consumption. They want to generate revenue via mobile apps (33% of 18-34 year […]
Waste management challenges in regions of France: How can big data help?
The growing French waste collection market The regional waste prevention and management plans have modernized waste management by giving regions and communes a central role. By a decree published in June 2016, NOTR law obliges them to build a unified plan for the prevention and management of non-hazardous waste, waste from construction and hazardous waste. […]
Why use machine learning in marketing?
Overview of new practices: The data sources used in customer marketing are diverse. The traces left online by internet users are numerous. Marketers can easily observe consumers through their online shopping, apps, conversations on social media, browsing history or search engine queries. The ability of marketing departments to collect and process their customers’ data revolutionizes […]
Big data for better collaboration between B2B marketing and sales
The contribution of big data in marketing will first translate into improved marketing tools and strategies. Personas are a thing of traditional marketing toolbox. These ‘robot portraits’ personify the customers and the kind of people a company is targeting and in this way, these help companies plan how they will meet their needs through their […]
Satellite imagery, the new challenges of the sector
Space industry has been growing strongly after the success of SpaceX. According to a report by the Tauri Group, in 2015, the total amount invested by venture capitalists in space deals rose to $ 1.8 billion, which was 70% more than the investment made in any year during the 15 year study period from 2000-2015. […]
Understand the tools of the data visualization
As Josselin Perrus of Linkurious interviewed by Science & future said: “The brain processes the image 60 000 times faster than a text”. We understand the interest of the graphic representation to understand complex information. To visualize mega-data a picture is worth a thousand words. That old saying has been adopted by the entire community […]