by Amandine | Jun 23, 2019 | Context and attractiveness
Overview of new practices: The data sources used in customer marketing are diverse. The traces left online by internet users are numerous. Marketers can easily observe consumers through their online shopping, apps, conversations on social media, browsing history or...
by Amandine | Jun 22, 2019 | Context and attractiveness
The contribution of big data in marketing will first translate into improved marketing tools and strategies. Personas are a thing of traditional marketing toolbox. These ‘robot portraits’ personify the customers and the kind of people a company is targeting and in...
by Amandine | Jun 20, 2019 | Context and attractiveness
Space industry has been growing strongly after the success of SpaceX. According to a report by the Tauri Group, in 2015, the total amount invested by venture capitalists in space deals rose to $ 1.8 billion, which was 70% more than the investment made in any year...
by Amandine | Jun 18, 2019 | Context and attractiveness
As Josselin Perrus of Linkurious interviewed by Science & future said: “The brain processes the image 60 000 times faster than a text”. We understand the interest of the graphic representation to understand complex information. To visualize mega-data a...
by Amandine | Jun 17, 2019 | Context and attractiveness
The consulting firm Roland Berger pulls up a table of the uses of digital technology in a report coproduced with Google, which nuance these enthusiastic findings. Indeed French people like e-shops: they buy online, via their computer, and with a lesser extent via...
by Amandine | Jun 16, 2019 | Context and attractiveness
In France, the project of modernization of the public life is already bearing its fruits: steps like asking a birth certificate, report its income or consult the land registry are accessible online and adopted by many French people. This ease of access has its limits...
